Hey SmartSquad!

We're bear-y excited to invite you to participate in our name of contest for a chance to win six cases of SmartSweets gummy bears (retail value of $287.28)! That's one step closer to #KickSugar gummy bear heaven. 😱

All you need to do to enter to win these chewy, mouthwatering, (naturally) sweet delicacies is to film your favourite foodie buddy's reaction or experience with our SmartSweets gummy bears! Show us how much you love em'!

Here's a bit more information as to what we're looking for:

Submission Guidelines

Submissions are open from August 11th - August 27th

  • Video must be posted on Instagram using the #SmartSweets #KickSugar #BackToSugarSchool #CampaignName and @eatmsartsweets on the caption
  • Videos cannot be deleted for the duration of the contest
  • Family friendly
  • Inappropriate language, behaviour or references are prohibited
  • No direct references to competing brands
  • Submissions must be a minimum of five seconds, maximum 15 seconds
  • Open to U.S and Canada residents only


We'll be selecting one of our favourite video to win the grand prize of six cases of SmartSweets gummy bears, and we'll also be selecting two runner ups who'll receive two cases of SmartSweets gummy bears each! That gives you three chances to win some smart candy!!

As a token of our appreciation of participating in our movement to spread awareness, each submission will receive a message on Instagram from the official SmartSweets account with a free shipping code for your next order!

We want to thank you in advance for your keen efforts in making smaller, smarter choices. We cannot wait to see how you share your #KickSugar experience! 

Have a bear-y sweet day!!


By submitting your entry you are giving SmartSweets permission to use any information and content found on your Instagram handle without the expectation of monetary exchange.